Thursday, November 04, 2010

The Lights Out Sell Tricked-Out Tour Van on Craigslist to Promote the First Album Released in 2011

The next time you’re surfing online car ads, keep an eye out for a very unusual van. The Lights Out, a Boston band with a big, hooky, guitar-centric sound, will be posting Craigslist, AutoTrader and Cars.com ads featuring their trusty tour van, Tim, as an unconventional way of promoting their latest full-length, Primetime. The van will appear with pictures of the hallmarks of hitting the big time; hot tubs, mansion interiors, extravagant dancehalls, and private plane interiors. Those who contact the band will be invited to listen to the title track and share their ideas for the ultimate band van. The Lights Out will produce weekly YouTube videos featuring their responses. Primetime will be released at the stroke of midnight on 1/1/11, making it the first album released in the new year.

The Lights Out have enjoyed an incredible year and aren’t looking back. They’ve headlined a showcase at CMJ, signed a licensing deal with MTV, were featured in an Absolut vodka commercial, and opened up Gillette Stadium for the New England Patriots’ season. They’ll soon be hitting that road again to support Primetime, touring extensively.

The Lights Out describe their sound as, “the perfect soundtrack for a bank heist.” Their breakneck, anthemic pop-rock is full of catchy choruses and melodies you’d want to hear when you jump into your getaway car. Their live performances are equally exciting. “The Lights Out put on one hell of a show,” is how Performer Magazine succinctly describes the experience. The Lights Out don’t arrive at their turn-on-a-dime tightness and complex vocal harmonies by accident. The band is hard working, recording each of their live performances and critiquing them to perfect every note.

Rishava Green (Lead vocals, Guitar), Jesse James (Drums, Vocals), Matt King (Bass, Vocals) and Adam Ritchie (Lead guitar, Vocals) formed The Lights Out in 2005 without having played a note together. They have released three EPs and one LP previously.

Primetime
Track Listing

1. Primetime
2. Can’t Buy a Hero
3. Open Season
4. Enilyse
5. Interstellar Valentine
6. Ordinary Crime
7. Mamacita
8. Only on the Outside
9. Hollow You
10. After the Fall
11. Having it All

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